Some of the advantages of using telemarketing

Posted by Lesley Roberts on 1 February 2018 | permalink | comment

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Ever since the telephone was invented, telemarketing has been an effective tool for business marketing. And even now, with all the social media outlets and multiple streams of advertising, it is still an easy and effective way to increase your profits and promote your product or service.

The number one reason you should consider using telemarketing over any other form of marketing is that it gives you instant feedback about your customer's level of interest in your product or service. Even Social Media can’t do that. With instant feedback, you can respond quickly to your customer’s needs - this leads to enhanced customer service and gives you the edge over your competitors. Consumers will always be loyal to companies that look after them. With telemarketing, you can build a relationship with your customers and provide a much more personal service.

Another reason to use telemarketing is that it is one of the most cost-effective forms of marketing. You can outsource and use a telemarketing firm if you are a small or medium sized business without your own sales team. You can get the same results without the need for a payroll: pensions, holiday pay, sick or maternity pay, income taxes, paye, national insurance. No need for an office and desks and stationery. No need for all the headaches and stress that come with having to employ staff! It also allows you to control the costs and provides you with a clear indication of the campaign's outcome.

How many calls to customers do you think you could make in a day? Bearing in mind, you wouldn’t be doing anything else for your business whilst making the calls. If you outsource the work to a telemarketing company, your call rates will increase immediately which will increase the efficiency of your marketing efforts and ultimately, boost your sales. And imagine this - you could extend your business reach and make contact with potential customers from all around the country!

A whole team of telemarketers can work on your campaign on your behalf. This would be very difficult to achieve through other marketing methods. This reduces the cost of in-person sales visits, saving money and time. You can therefore allocate these to other core areas of your business.

So, what are you waiting for?

Call us today and find out how we can give you the advantage over your rivals!

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