“So how do I market after GDPR?” A question I have been asked numerous times, I hope this information helps:
At Talkmarketing we use two data providing companies, both of whom we have worked with for many years. The data they pass on is fully GDPR Compliant and therefore, if you are using that data, you won’t have to worry about obtaining direct consent from the individuals and companies.
The data is newly developed, up-to-date, accurate, PAF checked and all emails addresses are live and valid. The data is supplied in excel format and information fields are bespoke to the clients’ requirements, maybe covering the following: Company Name, Full Address, Contact Name, Contact Job Title, Contact Email Address, Telephone Number, Type of Business, Sic Code, Number of Employees, Turnover and Company URL.
Buying lists of data is ok under Legitimate Interest.
Under the ‘Legitimate Interest’ clause you can contact restricted types of businesses without direct consent provided you have a product or service which may be of interest to them. Please be assured that you can freely use data for cold contact marketing and you aren’t breaking any laws.
The reason I am blogging this information is to reassure you that Talkmarketing is fully GDPR compliant, our data suppliers are fully GDPR compliant and you can effectively market your business.
If you have any other concerns or worries about marketing since GDPR took place then please do not hesitate to contact us on 01424 57665 or email us firstname.lastname@example.org or visit our website and fill in a form: https://www.talkmarketing.co.uk/contact-us.html.and we’ll get back to you to arrange a consultation