Hi, where does the time go? I have not posted anything for a couple of months, I have no idea where those weeks went; any how now the dust has settled, and panic died down, since the new GDPR legislation, (dare I mention that word), I do know that there is still some confusion as I constantly get asked:
‘Are we allowed to market our service / products, can we still call?’
The Answer is ‘yes’.
I want to make you aware that we work with a data company, in fact we have worked together now for about 18 years, so I can whole heartedly recommend them. If you have data which may be slightly old, and you are not sure if you can contact them, all you have to do is email it to us and we can then put it through the verification programme, that they provide. This checks the data against the TPS (Telephone Preference Service) and the data is then compliant and ready to use.
If on the other hand you are looking to increase your client base and contact new prospects we can discuss this to target the data specific to your campaign, geographical area etc and purchase data which is compliant and ready to use.
I hate to get too deep or go down the legal route but I’m sure you have heard of the term ‘legitimate interest’, this is a solid legal basis allowing businesses to continue to market your products and services, when contacting new clients. So please do not think that businesses can no longer cold call under GDPR, trust me if that was the case then I would no longer have a company.
We are here to help, if you need clarity please do not hesitate to contact us and start marketing your business again.
You can contact us via our website: https://talkmarketing.co.uk or by simply calling us on 01424 576658
Hope to hear from you soon.