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“the assistance and advice provided by a company to those people who buy or use its products or services.”

Any business that is competing against market saturation and the threat of bigger companies that deliver the same services or products, probably finds that each day is a massive struggle – either adapt and survive or stagnate and die!

One of the main struggles that businesses face each day is trying to satisfy their customers. The old saying that the customer is always right can be a curse.  There are many businesses that don’t work to this and instead focus on profits – they assume that because they are so big and so successful, they can get away with ignoring the customers that complain.

But, this is foolhardy because it’s not just about the customer always being right, it is more about looking after your customers and treating them how you would like to be treated yourself.  If you are just looking for ways to make more money from them, perhaps you need to step back and take a look at your business ethos.

It has been proven that if you go out of your way to treat your customers with great care and service, your business will reap much more than just monetary rewards.

If you are delivering rock solid service (and value) to your customers, you are building a foundation that will enable your business to grow and prosper.

We at Talkmarketing decided right from the start that delivering great customer service would be one of our focuses.  We realised that in order to develop our company into something special, we would need to place the needs of our customers right into the centre of our being. We believe that this is an absolute in order for us to achieve long term success.

 Here are five reasons why we believe this:

  1. It is far less expensive to look after an existing client then it is to find a new one. Did you know it costs roughly 4-5 times more to find a new customer than it does to keep and old one?
  2. Your existing customers will buy again and again IF you look after them.
  3. Your social media or public brand will be strengthened if you’re known for giving good customer service. – In these days of social media, the word soon gets out if you do something bad! Think how great it is therefore if you’re known for doing something great?
  4. Word of Mouth referrals are simply the best you can get! – You cannot buy word of mouth referrals – they are the most organic type of advertising that exists. And they’re priceless. If you encourage your customers to leave great reviews based on your great customer service, imagine how many extra customers that will bring you.
  5. Great Customer Service makes our business special – it is true that only 4-5 businesses out of every 100 new ones, survive more than 10 years. We believe that by focusing on looking after our customers, we have a great chance of being in business for a very long time.

If you are interested in finding out how we can help you find ways to improve your customer service, please take a look at our website.

As part of this service, we contact all of your existing customers to make them aware of your products or services. It is easier to ‘up-sell’ to current customers and build on what you are offering, than trying to find new clients. A good business practice is to find ways to offer your customer more than they expect to show them that you care.  This can leave them with the “Feel Good Factor” and can be achieved, sometimes, with one simple phone call.

Posted by Lesley Roberts on 6 September 2017 | permalink | comment

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