Using Social Media marketing and telemarketing to build brand awareness

Posted by Lesley Roberts on 15 March 2018 | permalink | comment

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Social media AND Telemarketing!

Building your social media presence takes a lot of hard work but pays off handsomely in that it can generate a huge profit for your business if done properly.

It can help you find prospective clients, showcase your business, connect to like-minded folks, engage with prospects and through various groups you can directly comment and discuss matters, and demonstrate your experience and knowledge.

You can also use social media to give advice to your prospects, and by sharing useful content you can start to demonstrate to the world that you are an expert in your field!

And the good news is, that if your postings are consistent, you can develop a following, loads of credibility and, more importantly, gain their trust.

Do remember though, that although social media helps people get to know you, it can take ages before any positive results can be realised.

One of the downsides is that your new connections may happily chat with you about the woes of the world, but completely dismiss your business pages, so this is where telemarketing is needed.

Okay, it is true that telemarketing does not reach as far and wide as social media does in one easy go and it is also true that cold calling is sometimes seen as the devil in disguise but, we can guarantee, (because we have evidence) that done properly, it works.

Cold calling is not everyone’s cup of tea. Trained telemarketing teams use knowledge, experience and expertise to approach target audiences in appropriate ways. They know how to convert targets into customers.

The marketing ‘Rule of Seven’ reminds us that consumers must hear about new products/ services at least seven times before they are ready to purchase.

So, how does telemarketing help contribute to this number.

It’s simple – your telemarketing team can call and speak to the decision makers and get instant feedback on their interest in your products or services.

Using this feedback allows you to more specifically aim your social media postings and thus help get your message out there to the right people.

So, there you have it - social media and telemarketing offer a huge potential on their own but working together, they offer you much more.

Online platforms like Facebook and Twitter can help you develop a strong brand awareness but it is telemarketing, with its direct and personal approach, that will secure your business deals.

If you'd like to find out how we can help you with your brand awareness... give us a call.

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