We purchase a car and we check the oil and the tyres regularly. It’s not difficult and we all know that this could prevent a breakdown or expensive repairs. Data is the oil in the marketing engine – can you keep running an engine on old oil? Of course, but over time the performance of that engine will suffer. It could even break down entirely, similarly marketing performance can tail off, conversions drop, and before long you’re investing additional time and money to fix a crisis, when it could be prevented.
It is not rocket science but so many companies do not check their own data and to be honest it just baffles me completely. Having run Talkmarketing for many years and run numerous campaigns for various industry sectors, the key to a good campaign is obviously our fabulous ability but more importantly how good the data is.
For any type of marketing whether that be telemarketing, telesales, social media or email marketing, inaccurate data will result in wasted calls and bounced emails; as well as missing out entirely on new or old clients which could be growing rapidly.
Much like an oil change, we would always recommend our clients audit their data at least once a year. With the new legislation GDPR it is now imperative that data is updated against the TPS and PECR ensuring it’s up to date, complete and accurate.
At Talkmarketing we offer our clients Data Health Checks, what this means is the data is verified so we can tell you which records are inaccurate. We can also give you an up to date view on how compliant your records are against TPS (Telephone Preference Service) and PECR (Private and Electronic Communication Regulation) This information is crucial and we do not run any campaigns without verifying data, due to the fact that the success of a telemarketing or any marketing campaign is crucial to this data check, even more so now due to the current industry focus on GDPR and beyond.
So, if your data is not working for you and you would like to run a Data Health Check then please do not hesitate to get in touch with us, please give us a call on 01424 576658.